SPF in Foundation

SPF in Foundation: Does It Actually Protect Your Skin?

July 26, 2026
Foundation, tinted moisturizer, and BB cream with a built-in SPF rating have become some of the most ...Read More - SPF in Foundation: Does It Actually Protect Your Skin?
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Why Beauty Brands Are Trading Celebrity Ads for TV Cameos

July 14, 2026
Summary A recent WWD feature gathered executives from E.l.f. Beauty, MAC Cosmetics, Liquid I.V., David ...Read More - Why Beauty Brands Are Trading Celebrity Ads for TV Cameos
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Why Some Beauty Products Separate in the Bottle (And Why That’s Not Always Bad)

July 13, 2026
Many beauty products — including creams, lotions, and some serums — are emulsions: mixtures of oil and water that are ...Read More - Why Some Beauty Products Separate in the Bottle (And Why That’s Not Always Bad)
Future of beauty

Where Is the Next Beauty Trend Actually Heading?

July 10, 2026
Not a single "next big ingredient." A structural shift in what beauty is for. Here's what the ...Read More - Where Is the Next Beauty Trend Actually Heading?
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Do Expensive Beauty Products Really Perform Better?

July 8, 2026
The honest answer, backed by the people who actually formulate and prescribe this stuff: usually not — with specific ...Read More - Do Expensive Beauty Products Really Perform Better?