AIBeauty Trends & Industry Analysis
Why Europe Is Expanding Fragrance Allergen Disclosure — And What It Means for “Fragrance-Free” and “Unscented” Claims
July 20, 2026If you've shopped for skincare, you've probably seen labels like "fragrance-free" and "unscented" and assumed ...Read More - Why Europe Is Expanding Fragrance Allergen Disclosure — And What It Means for “Fragrance-Free” and “Unscented” Claims
Why Beauty Brands Are Trading Celebrity Ads for TV Cameos
July 14, 2026Summary A recent WWD feature gathered executives from E.l.f. Beauty, MAC Cosmetics, Liquid I.V., David ...Read More - Why Beauty Brands Are Trading Celebrity Ads for TV Cameos
Where Is the Next Beauty Trend Actually Heading?
July 10, 2026Not a single "next big ingredient." A structural shift in what beauty is for. Here's what the ...Read More - Where Is the Next Beauty Trend Actually Heading?
Do Expensive Beauty Products Really Perform Better?
July 8, 2026The honest answer, backed by the people who actually formulate and prescribe this stuff: usually not — with specific ...Read More - Do Expensive Beauty Products Really Perform Better?